The current version of PowerMTA is Version 5.0 that was launched in 2019. With a simple setup, a small hardware footprint, and robust analytics, PowerMTA is an essential email marketing tool for businesses to better streamline their email marketing activities, improve performance, deliverability, and team efficiency. PowerMTA gives you complete control over your email sending with unrivalled reliability and powerful analytics. PowerMTA is a high-volume, mission-critical email message transfer agent (MTA) software for enterprises. The MTA (mail transfer agent) delivers large volumes of emails intelligently and efficiently, allowing for maximum delivery and response. Email marketers are familiar with the name PowerMTA. What is PowerMTA?īecause of their high fees, it is practically impossible to use an ESP (email service provider) for email marketing. Let dive further into understanding what PowerMTA is, how it works and how you can install and configure it yourself. And if you are also looking to include bulk emailing as your marketing strategy, then PowerMTA is the best tool to have to cater send thousands of emails to your email list. PowerMTA is such a powerful tool that it’s used by almost all big email marketing companies such as MailChimp. With a few prerequisites installed, it takes hardly a few minutes to install and configure PowerMTA. PowerMTA can be installed on a Virtual Private Server that has a Linux Based Operating System installed, preferably CentOS with SSH access. In this article I’ll talk about what PowerMTA is and how to install PowerMTA for email marketing. PowerMTA has the capability of sending thousands of emails in a short span of time and that’s why it is used by companies who are engaged in email marketing or need to send bulk marketing or transaction emails to their subscribers. For bulk email marketing, a lot of companies rely on PowerMTA, an email message transfer agent (MTA) software for sending high-volume emails.
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